Nokia today unveiled its new range of Asha smartphones with a Nokia Asha 501, and the first on the new Asha platform.
According to the firm the Asha platform will helps developers to create, publish and make more money from apps made specifically for the new generation of Asha devices.
The Nokia Asha 501 comes in six colours and comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single ‘back’ button and weighs only 98 grams, for the ultimate portability.
It has a Home, a traditional, icon-based view for launching individual apps or accessing a specific feature, like the dialler or phone settings. Its new Fastlane has recently accessed contacts, social networks and apps, unique to each person. It provides a record of how the phone is used, giving people a glimpse of their past, present and future activity, and helping them multi-task by providing easy access to their favorite features.
The new Asha comes with Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%. This is aimed at making mobile browsing faster and more affordable. Nokia also announced the availability of Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics. It will be available via the Browser homepage or as a download from Nokia Store.
The new Nokia Asha 501 was purpose-built to give people the best possible mobile experiences at an affordable price. It is highly efficient, with an industry-leading standby time of up to 48 days*. The Nokia Asha 501 is the first smartphone built on the new Asha platform, which leverages Nokia’s investments in Smarterphone, a company which Nokia acquired in 2012.
The new Asha platform provides developers with an open, standards-based environment for creating quality apps for consumers. Developers can create apps for the Nokia Asha 501 that will be compatible with future Asha platform-based devices. Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network.
Many of the most popular applications are already available or in development for the Nokia Asha platform, including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco Bandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.
The HERE experience, based on Nokia’s leading location-based platform, will also be availableas a download for the Nokia Asha 501, starting in Q3 2013 and will initially include basic mapping services.
The Nokia Asha 501 is expected to start shipping in June 2013. It is expected to be available through approximately 60 operators and distributors in more than 90 countries worldwide.
Key Specs
The Nokia Asha 501is available in single or EasySwap Dual SIM models. All come with WiFi and Bluetooth. Other specifications:
- Dimensions: 99.2 x 58 x 12.1 mm; 98 grams
- Camera: 3.2 MP
- Single SIM standby time: up to 48 days***
- Dual SIM standby time: up to 26 days***
- Talk time: up to 17 hours
- Additional memory of 4GB (card included in box), expandable up to 32GB
- Forty free EA Games worth €75 downloadable from Nokia Store
- Available colours: Bright Red, Bright Green, Cyan, Yellow, White and Black
- Suggested pricing is 99 USD before taxes and subsidies.
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